Ariel  C. Cassell has over 10 years of digital communications and brand optimization experience. Before amassing the experience that inspired her moniker, Ariel began as an entertainment blogger and videographer while attending Clark Atlanta University. During this time, she directed several music videos, interviewed and photographed many up-and-coming musicians, and wrote articles about music, fashion, film, and more. 

After amassing millions of views on her blog and corresponding YouTube page with zero marketing budget, Ariel decided that it was time to branch out and do the same for other brands. She then went on to work with clients in the industries of finance, music, beauty, and medicine; Then, in 2019, where she decided she wanted to work in a field where she could apply her talents to use for the greater good of the community: politics. 

Through a variety of communications methods from media outreach to social media management and graphic design, Ariel has been able to support digital and communications teams across the nation in their efforts to win paid family and medical leave, fight voter suppression, ensure gender, racial and economic equality, increase civic participation, and bring awareness to problems such as food and medical deserts, which plague communities like the one she grew up in. 

Ariel graduated from Clark Atlanta University with a Bachelor of Arts in Mass Media Arts; with an emphasis in Film.  She then went on to earn a Master of Fine Arts in Media Design from Full Sail University. She lives in Atlanta, with her two children and her dog TikTok, pun very much so intended.